Reactive and planned social media content development

Level: Marketing management/Practitioner

In this lesson, you will discover the difference between planned and reactive content and learn the best way to brief your creative team to ensure the most relevant content is produced in a timely manner. 

Learning objectives:

• How to respond to topical moments
• Content planning frameworks
• How to be ruthless about relevance

Estimated completion time: 2 hours

Course of origin: Professional Certificate in Social Media