Profiling under GDPR

Level: Marketing tactics

The GDPR applies to all automated individual decision-making and profiling. In this lesson, you'll run through the GDPR's stipulations on profiling. Using practical exercises and real-world examples, you'll learn how the GDPR defines profiling, how it is regulated, and the real-world impacts on how you conduct your marketing.

Learning objectives:

• What profiling is and how it is regulated by the GDPR
• How the GDPR defines automated decision making
• The legal effects of profiling

Estimated completion time: 2 hours

Course of origin: DMA Award in GDPR