Putting personas into action

Level: Marketing tactics

This lesson aims to introduce you to what personas are and how these can support you in creating effective marketing communications, matching the right communication channel to the right audience.

Lesson objectives:

• How personas will help you create more effective marketing communications
• How to select the right communication channels to suit your audience
• How to develop creative that will appeal to your audience

Estimated completion time: 2 hours

Course of origin: DMA Award in Marketing