Professional skills census 2018

In the first edition of the IDM's 'Professional skills census', in partnership with Smart Insight, we focus on individual marketers and the skills they use and need. 

Investigating 33 skills across 5 skill areas, we ask marketers what they do day-to-day and what they think they need to progress in their career.

From management and strategy skills to data wizardry, this is our most comprehensive dive into skills in the marketing industry to date.