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Website and campaign strategy


Level: Marketing management


Your website is a vital part of your marketing arsenal but are you using it strategically to support your marketing campaigns? We'll show you how to ensure your website is functioning as the beating heart of your marketing activities. We’ll also go through several easy-to-implement techniques to create a more personal experience for your customers.

Lesson objectives:

  • How websites support marketing campaigns
  • Where web should sit in your channel strategy
  • How you can personalise your online experience for your customers

Estimated completion time: 3 hours

Course of origin: DMA Professional Marketing Diploma

Meet the Tutors / Speakers

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