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Your website is a vital part of your marketing arsenal but are you using it strategically to support your marketing campaigns? We'll show you how to ensure your website is functioning as the beating heart of your marketing activities. We’ll also go through several easy-to-implement techniques to create a more personal experience for your customers.
Website and campaign strategy
Your price: £ per delegate
Level: Marketing management
Your website is a vital part of your marketing arsenal but are you using it strategically to support your marketing campaigns? We'll show you how to ensure your website is functioning as the beating heart of your marketing activities. We’ll also go through several easy-to-implement techniques to create a more personal experience for your customers.
Lesson objectives:
- How websites support marketing campaigns
- Where web should sit in your channel strategy
- How you can personalise your online experience for your customers
Estimated completion time: 3 hours
Course of origin: DMA Professional Marketing Diploma
Meet the Tutors / Speakers
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