What is digital marketing?

Marketing is a ubiquitous part of modern life; despite this, it isn't always easy to define. This lesson looks at the core principles and concepts of marketing and how they have evolved. Using practical exercises and industry case studies, you'll break down the fundamentals of marketing before exploring the impact of online customer data and increasingly complex multichannel customer journeys.

Lesson outcome: Understand the core principles and concepts of marketing and how they have been adapted and applied within the digital environment.

Course of origin: Post Graduate Diploma in Digital Marketing

This lesson is recommended for marketing leaders who want to build effective digital customer-centric communication strategies.