07/04/26 - Professional Marketing Diploma - PDO26A

During the Professional Marketing Diploma, you will learn to:

• Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
• Implement effective customer relationship management techniques like journey planning, personas and segmentation.
• Learn to juggle the big campaign moments and your year round activity.
• Understand all the channels available to you, and how non-digital channels can work alongside digital channels.
• Select the right channels for the right audiences and campaigns.
• Develop a top level campaign strategy, and the channel strategies which feed into it.
• Analyse which channels you should continue to invest in and those you should re-consider.
• Plan your budget to make the most of 'always on' channel activity and your big campaigns.