Google Analytics: The Complete Guide - 22-23 January 2025

You will learn to:

• Configure Google Analytics for your specific business needs to ensure your reports are as accurate as possible
• Accurately measure your SEO, PPC and all online activities correctly through proper tagging - such as for email and banner ad campaigns
• Boost the quality and effectiveness of your marketing campaigns by encouraging more high-quality clicks and lowering your costs
• Utilise KPIs to help increase conversions, understanding how to identify what you need to measure so that you can build more effective landing pages and boost your conversion rates
• Identify issues to help optimise performance of your website using analytics to improve the overall performance of your web site to help grow your business