Developing an organic SEO strategy

Level: Marketing management

Many customer journeys start with an online search, which is why Search Engine Optimisation (SEO) has become a significant of digital marketing activities. In this lesson, you will explore organic SEO, how it works, and how it can benefit your organisation. You will then learn how to find your keywords, build your organic SEO strategy and integrate it into your marketing strategy.

Lesson objectives:

• What organic SEO is
• The benefits of using organic SEO, and what you can achieve with it
• How to define a successful organic SEO strategy

Estimated completion time: 3 hours