Return to listings

Case study: McDonald's - Monopoly: Play and stay

The annual McDonald’s Monopoly promotion drives a spike in customer engagement. But hundreds of thousands of customers don’t repeat after their first online play. The fast-food giant’s loyalty scheme was key.

Meet the Tutors / Speakers

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt.