Case study: Hospitality Rising - Rise fast, work young

With Hospitality Rising, Institute of Practitioners in Advertising, Ogilvy UK, VCCP, Forever Beta, Antler Social, Saved By Robots and tigerbond. Staff shortages across the hospitality industry had reached crisis point. Hospitality Rising wanted to coordinate a collective effort to showcase the opportunities for Gen Z working in the hospitality industry—by asking all hospitality operators to pledge their support.