Return to listings

Case study: KFC - KFC Rewards arcade

KFC needed to increase the frequency of customer visits in a crowded marketplace. Rivals offered lunchtime alternatives and McDonald’s stole share of voice by outspending the brand.

Meet the Tutors / Speakers

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt.