Digital marketing strategy skills bootcamp - 10 June 2025

This course will teach you all you need to know about creating an effective omnichannel campaign strategy, combining digital and non-digital channels. Use templates, processes, and real-life examples to help you implement your learnings in an office environment. Unite your channels for improved ROI, customer experience, and brand recognition.

During the Digital marketing strategy skills bootcamp, you will learn to:

• Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
• Implement effective customer relationship management techniques like journey planning, personas, and segmentation.
• Learn to juggle the big campaign moments and your year-round activity.
• Understand all the channels available to you and how non-digital channels can work alongside digital channels.
• Select the right channels for the right audiences and campaigns.
• Develop a top-level campaign strategy and the channel strategies which feed into it.
• Analyse which channels you should continue to invest in and those you should re-consider.
• Plan your budget to make the most of 'always on' channel activity and your big campaigns.

All of the learnings in the lesson are underpinned by activities and processes you can implement in your role.