Behavioural Economics - 12 November 2024

You will learn to:

• Use the principles of Behavioural Economics to develop frameworks for planning and campaigns
• Discover the main frameworks and how to apply these to your role
• Change the context in which you present choices to consumers or customers
• Develop messaging that influences patterns of consumption
• Harness the power of the default option
• Understand how 'mental accounting' affects decision making
• Make 'irrational' consumers more predictable