Award in Content Marketing Strategy

Level: Marketing management

The content strategy must sit at the heart of the omnichannel campaign plan bringing together branding, messaging, and content types which offer value to the audience while achieving the organisation’s objectives.

ontent should not be planned in silo, but hand in hand with the needs of the channels.

This course will guide you through the omni channel planning process, and all the considerations for developing effective content as part of a customer centric omnichannel campaign.