Responsible Marketing - 28 January 2025

This workshop will include:

• A practical understanding of the data protection requirements for marketing
• Includes both GDPR & PECR as they impact on marketers
• How to identify & assess privacy risks
• The changing way that consumers view their data and privacy
• Principles of responsible marketing and DMA code of conduct
• UK preference services - what they are and how should they be applied.
• How to meet consumer expectations and retain brand trust