4/11/25 - Search Engine Optimisation

You will learn to:

• Develop a search engine-friendly website by optimising its structure, design and usability
• Ensure search engines index your website content quickly, accurately and to maximise results
• Apply keyword analysis techniques to optimise your site and boost its relevance for search
• Achieve higher search rankings using a link building action plan
• Identify, measure and act upon the KPIs that will help you boost your SEO performance