5/11/25 - Copywriting for Not-for-Profit

You will learn to:

• Apply behavioural science to get more people to read whatever you write
• Avoid the most common error charities make when asking for support
• Use statistics, storytelling and behavioural science to engage, persuade and drive action
• Write equally effectively for acquisition, retention and lapsed supporters
• Adapt and apply all you have learned so that it works across all media