15/12/25 - B2B Marketing: The Complete Guide (2 days)

You will learn to:

• Understand the B2B marketing landscape; now and in the future
• Measurable marketing; learning from the best on and offline business campaigns
• Understand the B2B journey, what it is and how to map it for successful results
• Align marketing to the business strategy and get the sales team onside
• Engage and drive successful results by using Email and Content marketing