Iconic visual and verbal assets

Brand Positioning involves defining and establishing a brand's unique place in the market by clearly articulating its character, purpose, and differentiating factors. With this selection of resources, you will learn the significance of iconic visual and verbal assets—such as logos, colour palettes, power claims, taglines, and brand manifestos—to create a lasting and memorable brand identity, helping to reinforce brand recognition and emotional connection with consumers. Pick any of the learning materials below to start your journey!